Google SEO Ranking Factors Part-2
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| Google SEO Ranking Factors (16 to 30) |
Google SEO Ranking Factors (Part 1)
Google SEO Ranking Factors (Part 3)
16. Image size
Google recommends image size not more then 100 KB. So compress image to reduce its size. My best online tool for compression is ShortPixil Image compressor. Small size images also improve webpage speed.
17. Responsive Images
Make your images responsive. Responsive image adjust its size according to screen size.
18. Image ALT tag
All images in website must have ALT tags relevant to the image. Google cannot read image, rather it reads ALT tag text to know about image. Use long tail keyword in ALT tag. Google does not rank images missing ALT tag.
19. Image Title
Image title is shown when you hover mouse over image. It should contains keywords at beginning.
20. Image Caption
It is short description about usually at the bottom of image. It should contain keywords.
21. Text around Image
Google also read text around image to assess image so this text should be relevant to the image.
22. Image File Name
Image file name should be meaningful and self explanatory. It should be a keyword.
23. Image position in page
Important images should be placed at the top of page as google crawler gives top of page more importance as compared to bottom of page.
24. Pogo sticking
It increases when user move link to link on google SERP. It shows user dissatisfaction which is more harmful. Reason is that title/description of your article is not relevant to page content. So keep title and description of your posts relevant to the post content.
25. Content duplication
Your content on one page must not duplicate on other pages as google penalize it. Every page content should be unique.
26. Content Piracy
Content Piracy is to copy content from other websites. Goolge want unique content and penalize the websites having pirated content.
27. Canonical Tag
When a user search something in your website, the URL in browser is changed on every search but content is mostly duplicated on each search. This is Search filter duplication. Google consider each search a new URL and penalize website due to duplication. To overcome this issue, Canonical tag is used in main webpage tell the google crawler that which main URL it need to crawl. So on each search, google will crawl only main URL. Only one canonical tag is allowed in one page.
28. Static Content
Your website should have static content or static web pages like About, Contacts, Services, FAQ, terms and condition, privacy policy as google prefer it to those websites not having static content.
29. Post length
Google prefer lengthy posts but user likes short posts. So do tradeoff between both. Ideal blog length is 500 to 5000 words. Multiple headings, Numbered list, Table of content and image after each section is more attractive to user. Important content and keywords should come earlier in page.
30. Keyword Density
It is the number of time a keyword or keywords appear in 100 words. It should be less than 3%. Use synonym keywords to decrease keyword density. Check keyword density by keyword density checker. Reduce keyword density by using synonym keywords.
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