Google SEO Ranking Factors Part-3
Google SEO Ranking Factors
(31 to 45)
(31 to 45)
Google SEO Ranking Factors (Part 1)
Google SEO Ranking Factors (Part 2)
31. Content Recency
It means how fresh the content is or when the content is updated last time. Google like fresh content to rank.
32. Content Frequency
It means how frequently content is being updated. GoogleBots like to crawl the website having updated content more frequently. However, if content is not updated, than googlebot may come very rarely. Keep on writing new articles to increase content frequency.
33. Headings SEO
Google search heading from <h1> to <h6> to rank page. Each page must have at least and at most one <h1> containing primary long tail keyword. It should not missing. It should answer user intent. <h1> is better to be page name / title and give info about page. Length of headings tag should be between 20-70 characters. Heading sequence does not matter. Except <h1>, other headings occurrence does not matter. Try to put all page assigned keyword group to headings.
34. Latest Semantic Index (LSI)
This is related keyword as LSI of mobile can be android, iphone. LSI of laptop can b computer. You can generate many LSI keywords of a keyword at LSIGraph. A keyword may have different contextual meaning. LSI helps the google to know the context. Suppose google read keyword java. Now java can be coffee, island or language. Google know with the help of LSI. If LSI is language then java is language. If LSI is coffee then java is coffee.
35. Broken URLs
If you delete any file, image or page from website, even then its URL remains in google index. If user click this URL to visit page, google shows page not found 410 error. User leave website containing broken URLs. Google does not rank website having multiple broken URLs
When you delete a file, redirect users to new valid URL.
Identify and fix broken links
Broken link or broken backlinks can be checked at Broken link checker and fixed by 301 redirects.
36. 301 Redirects
Redirect is used to transfer http request for one page to other page. 301 redirect is permanent redirect. For this, you have to write some commands in .htaccess file at server. For following cases 301 redirects is used.
- Redirection from with www to without www or vice versa
- Redirection from http to https or vice versa
- Redirection from non-amp page to amp page
- Redirection from broken URL to a valid URL
301 redirect transfer all SEO value of old URL to new URL and updated new URL in its index.
37. 302 Redirects
It is temporary redirect and is used when you have to redirect traffic on one URL to another URL temporarily. It does not transfer SEO value and goolge does not update new URL in index. It is used when you want to update page content.
38. Structured Data
This is additional information google show on SERP results. Google gets this information from your schema markup if you have added. Structured data does not directly improve your website rank but it attracts the user to share, like and revisit your website which increase CTR. It improve website indirectly. You can read a detailed article about structured data here.
39. Facebook meta tag
You can include facebook meta tag called OpenGraph tag (og tags) in your website to get social traffic from facebook by sharing article to facebook. OpenGraph tags are title, dercription, URL, image and author.
40. Twitter meta tag
Twitter meta tag is called twitter-card tags. You can include twitter-card meta tags in your website to get traffic from twitter by sharing your article to twitter.
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