Google advanced search operators
For normal search query, google show the best results in SERP. To refine search query, google have provided a feature “Advanced Search”.
Being SEO expert, you should know the following latest google advanced search operators and commands.
1. Exact Word or phrase search
For traditional search query, google returns all results containing the keywords mentioned in search query but not necessarily in that exact order. By enclosing the search query in double quotations, google search results containing the exact search query in the prescribed order. For example you search "how to optimize laptop". Google will show webpages in SERP containing these four keywords (how, to, optimize, laptop) anywhere in the webpage in any order or appear separately.
On the other hand, by searching exact query as
how to optimize laptop
google will show the results containing this exact query anywhere in the webpage.
2. Minus - operator
If you search "best way to earn money -online", google shows webpages in which keyword online does not appears after the "best way to earn money". Any webpage having this exact query (with online at the end) will not be appeared in SERP results.
3. Site operator
You can do searching from a specific site. For example, you want to search how to earn by blogging phrase from www.techilm.com, just type search query as
how to earn by blogging site:techilm.com
You can search all indexed webpages of a particular website using site operator as
site:techilm.com
4. Allintitle
Using allintitle operator with search phrase return webpages whose title contains every word of search query regardless of word order. For example
allintitle:digital marketing course
To match the exact search phrase, just enclose search query in double quotation as
allintitle:”digital marketing course”
5. Intitle
This operator return results having few words of search phrase in titles.
intitle:digital marketing course
To match exact phrase in title, use quotation with phrase as
intitle:”digital marketing course”
6. Allinurl
If you want to return the results in which all words of search query appear in URL (order is not necessarily same), then use this operator as
allinurl:how to do seo
Above query get results in all three words (digital, marketing, course) match in URL
7. Inurl
This operator gives results if few words of search phrase are matched with URL of webpage as
inurl:how to do seo
8. Allinanchor
This operator is used to search webpages that have all query words in anchor text as
allinanchor:top search engines
All returned pages have these three words (top, search, engines) in the anchor text. Order of words is not necessary.
9. Inanchor
This operator finds the pages that have few words match with anchor text as
inanchor:how to rank fiverr gig
All results contain few words of above query in anchor text
10. Allintext
This operator help you to find pages having every word in text.
allintext:what is seo
11. Intext
This is more global operator to find pages having any word anywhere in the page.
intext:what is seo
12. Inposttitle
To do blog research, this operator is helpful to find blogs with given search words in the title
inposttitle:website speed test
13. Define
This operator is used to find meaning of a term and display in SERP results.
define:optimization
14. Cache
This operator is used to find the latest cache of a webpage. You can know the last crawled date of a webpage.
cache:techilm.com
15. Filetype / ext
To find a specific filetype i.e txt, ppt, docs, pdf, php, html, asp this operator is used as
learn seo online ext:pdf
OR
learn seo online filetype:pdf
It will find all pdf file matching with learn seo online.
You can also find pdf files from a particular domain as
site:techilm.com filetype:pdf
Similarly multiple filetypes can be searched using OR operator as
site:moz.com ext:ppt OR ext:pdf
You can use OR or |, AND or &.
16. Find non-secure pages
You can find all secure or non-secure page in a domain as
site:techilm.com -inurl:https
Above command will show all non-secure pages in domain techil.com
17. Find duplicate content
Using google advanced operators, you can find whether your webpage content, title, anchor text etc are unique or duplicate. For example below query will return all pages that have content matched with the given query.
site:techilm.com "Use Google SERP features to improve CTR and website ranking"
Now again run the query with minus operator at beginning as
-site:techilm.com "Use Google SERP features to improve CTR and website ranking"
It returns all results with matching query except techilm.com. Here you will know how many domains contains same content.
Similarly you can find duplicate title using intitle operator, duplicate text using intext operator and duplicate url using inurl operator etc.
18. Find site accepting guest post
You can find all sites offering gust post by using compound query with multiple phrases as below query will return all sites offering guest post about technology and having matching title and url accordingly.
technology intitle:"write for us" | inurl:"write-for-us" | inurl:"guest-post" | intitle:"guest post"
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